Endevr Introduces Digital Medical ID Bracelet
Tutelman, 22, is a Type 1 diabetic who “for years didn’t want to wear , didn’t want people knowing.” He “grew out of that” in college and now participates in monthly “forecasting” meetings to help design new products, or, as Fisher sees it, to “bring in new ways to make people safe.” Much of Hope Paige’s merchandise is made in China and finalized and engraved in the United States. There have been some bad product choices over the years, Fisher acknowledged, such as the silicone bands decorated with little white hearts that were undisputably adorable but that broke easily. More common have been the hits, such as the “I’m pregnant” stainless-steel bracelets, engraved with a pink or blue stork and the cellphone number of the person the wearer wants called when labor pains start. The challenge now, Fisher said, is growing, which requires investments, but not too fast to lose profitability or the company’s personal culture. For the first time in five years, she has raised prices on some bracelets, in the range of 5 percent to 20 percent. “I don’t want to take advantage of people with medical conditions,” she said, explaining her reluctance to do that sooner. She prefers a revenue-growth strategy centered on increased sales. “You take me to Wharton, and they’d probably look at me cross-eyed.
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Woman makes fashionable medical ID bracelets
A QR code on the bracelet can be scanned with a smartphone, or an inscribed phone number can be called to access the information once an ID number and PIN number, also inscribed on the wristband, are entered. The MyID medical ID profile is said to be easy to set up and is customizable via computer or smartphone. The free Endevr iPhone MyID app can update a medical ID profile using an iOS phone or tablet. The app also embeds the emergency information into a custom QR code image for a phones lock-screen wallpaper. The MyID wristbands have an adjustable band and come in three colors: black/gray, white/gray and turquoise/ gray. The wristbands are lightweight, weather resistant and come with a lifetime warranty. Built-in ion technology emits infrared charged ions to promote vitality and wellness for the user, the company said.
Original – Endevr Introduces Digital Medical ID Bracelet
Lauren’s Hope medical ID bracelets started in 2001 as a way to help a teenager named Lauren. She has diabetes and had just moved to Kansas City. “She didn’t have a lot of friends who were familiar with her medical history, so it was important to her mother that Lauren wear a bracelet so that she would be protected in case she was ever in an emergency away from home,” Carlson said. Lauren felt traditional ID bracelets were boring, ugly and singled her out as different. She babysat for Carlson, who had experience making jewelry. Lauren’s mother asked Carlson if she could design a fashionable alternative to the ID bracelet. “We bought some cool beads that we thought would appeal to a teenage girl and made several choices for her that had a lobster clasp on each end that would attach to the tag and, regardless of where she was going or what she was wearing, she had the perfect bracelet,” Carlson said. Lauren loved what she called her perfect bracelet and wore it everywhere, including to a meeting with other teens who had diabetes.
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Medical ID Bracelets: The $15 Lifesavers
He notes, however, that he works in the county where MedicAlert, the best known maker of alert ID, is headquartered. Most children with diabetes wear ID because their parents make them, says Andrea Hulke, national outreach manager for the Juvenile Diabetes Research Foundation. Judy Waks, a diabetes educator in Miami, says that the elderly are more likely to wear ID as well. More type 1s than type 2s wear medical alerts because the use of insulin makes them more attuned to the potential of hypoglycemia, says Sheila Matlak, a diabetes educator in Baltimore. Marina Krymskaya, assistant director of the Friedman Diabetes Center in New York, says that only 10 percent of her type 2 patients wear medical alert ID, compared to about 90 percent of type 1s. I know it sounds like a cop-out, but I suspect that one reason it took me so long to buy a medical alert is that no one ever told me I needed one, although I’ve been a patient of two endocrinologists and have met with diabetes educators.
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